HOW TO MAKE AN ENTIRE CAMPUS MAD
While participating in the production of a fashion show at Saint Anselm College I was tasked with creating something the school had never seen before. The main director of the show requested some form of creative physical print marketing. I was given a vision board of multiple ideas that had inspired my client.
We brain stormed how to get a reaction from such a wide audience, and realized we needed to do something that would piss college students off - parking tickets.
After receiving permission from the campus security department and the President of the college, I was given a template of the actual parking tickets given out at the college. I then created my own template in photoshop and procreate. I researched the specific font used on printed receipts, courier new, to really sell the real feel of our product.
April 1, 2024 was our release date. What better day to prank a college campus than April Fools?Reactions were recorded all around campus by the school’s marketing department, as well as photos of the team dispersing said tickets.
